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MEET WILMIE
Wilmie Rivera is a strategist, mastermind, visionary, entrepreneur, creator and storyteller whose work blends elegance, warmth, and empowerment. With a natural gift to inspiring others, she transforms everyday experiences into lessons to growth and resilience. Beyond business, she embrace her artistic side, channeling creativity into visual expression that reflects her unique way to see the world. As a writer, she transforms reflections into stories that inspire clarity, courage and transformation. Through her company, ICONS FIRM, she brings expertise in economics, business, and media, turning vision into sustainable strategies that create lasting impact. In her creative projects, she invites people to embrace their own strengths, joy and authenticity. Her voice is vibrant yet grounded, making everyone who encounters her feel both uplifted and understood. She leads with vision, integrity, and remarkable talent for offering tools to turn ideas into reality. More than a brand, Wilmie is presence…
Iconic, approachable but unforgettable.
MASTERY IN ACTION
EXPERTISE
Wilmie Rivera is recognized as a world-class strategist, entrepreneur, and creative visionary who helps individuals, leaders, and organizations achieve iconic success. With proven experience across business innovation, capital development, media strategy, cultural industries, and brand growth, she has guided projects and enterprises ranging from solo entrepreneurs to Fortune 500 companies. Her capacity as a cultural engineer has shaped markets and industries, generating identity revival and multimillion-dollar cultural movements. In addition, she has worked alongside NGOs and Institutions as a trusted strategist, designing policies, programs, and frameworks that drive sustainable impact.
Her expertise spans business strategy, market positioning, cultural relevance, deal-making, and creative enterprise development, blending analytical insight with artistic vision to design solutions that are both profitable and transformative. Wilmie is known for turning ideas into sustainable ventures, creating high-impact strategies that strengthen brands, empower human capital, and open pathways to new markets.
As Founder and CEO of Icons Firm LLC, she delivers services, products, and frameworks that help clients not only compete but become industry leaders, making them icons in their field.